I don't like Musk, and I'm not a fan of Tesla in general, but I kind of dig the design. Completely understand why it's controversial and how others could perceive it as ugly, but I like it.
Then again, I liked the PT Cruiser when it came out (compared to all the other cars of the era), but within a year it became the car that was falling apart and owners hated it, and within 5 years it looked really dated.
I still like the Chevy HHR and Plymouth Prowler designs. They are truly "bold" designs in that they make decisions that a large percentage of people disliked. Not the marketing "bold design" which means "we slightly exaggerated a popular design feature that's in style right now so no one will object to it".
The US laws on bumpers has been refined in blood over the years. At least 20% of the people I know in my area have damaged their car by hitting a deer.
How will this truck fare if hitting a 90 kg deer? It's different enough that it might be substantially different (better or worse) than a more conventional truck.
I'm also reminded of a famous car made of paneled stainless steel. It was a terrible car and ruined the company that made it. It's only remembered fondly because of a popular movie series.