He's smug and preachy.
Pushing for healthier school lunches was fine, but his campaign to shame parents into making healthy food for their kids, without first considering poverty, available time, or other complicating factors is proof that he doesn't care about people actually eating healthy, as much as he is about maintaining his "champion of healthy eating" façade.
Cook some rice in a rice cooker, top it with a runny sunny-side up egg, add some high quality soy sauce and a bit of butter. Sliced green onions if I'm feeling less lazy.