They're complaining about when people with preorders don't pick up their order - which means those people basically gave the dealer a free $500~1000 with the only string attached being that the dealer now has one more vehicle on their lot to sell.
I've put down a few preorders and across the board the story I get is the same: once I fully place my order (customize and lock it in), I can't get my deposit back. So the only ones really losing, IMO, are those who assume a preorder means a guaranteed sale. That was never the deal they struck, and it seems they've forgotten the wiggle room they built into the deal to manage the pitfalls of losing that 'guaranteed' sale.
Particularly when it comes to these trucks, both Ford and Chevy promised "$40k" for theirs and that definitely moved massive numbers of deposits. Both jumped to an entry level price of around $70k, and that's if they even let a consumer buy the lower trims. If that keeps happening to other models, like the promised $30k Equinox EV, they really can't get mad when people back out once more details are known, or get cold feet when they realize the market's not in a good spot for them. Personally, I'm not finalizing any purchase or locking in my deposit if I can't get hands-on time first. If that's not workable for dealerships, then good riddance. They have one job, and that's to educate me and let me test drive.
It's like the CEO of Reddit editing users' comments. Once you've opened this can of worms, you can't exactly close it again.
Outside of expected circumstances like long-term inactivity or having snuck an inappropriate username past automatic censors, being forced to forfeit your handle is simply unspeakable on social media platforms. Your identity can be straight-up stolen, or altered, without forewarning, for any reason, and you have no recourse at all. And the guy deciding who gets screwed over like this is a rich, entitled right-wing monster who blatantly hurts others if he~~ thinks it might align with his politics somehow~~ wakes up on the wrong side of the bed and you're today's punching bag, frankly.