*Instead of developers having to use thousands of tricks, filters, shortcuts, and post-processing algorithms very carefully arranged and stacked, ray tracing simulates light waves to arrive at the same end result the same way the world actually works.
Ultimately, ray tracing will mean the vast simplification (and therefore cost reduction) of the way visuals in games are produced. Which I'd wager is why it's being pushed so hard.
Captive market. Easy prey.
Call it what you want, those with no morals have no boundaries. This is what laws are supposed to prevent, but y'know, the sociopaths have normalised greed and gluttony, and made it the "dream" of a nation.