And if you add how Steve Huffman(Reddit's CEO, AKA u/spez) lied and manipulated information about the API talks, painting the third party developers as greedy, money hungry assholes, then got caught with his pants down when the recorded call was made public, shows how absolutely planned that move was.
It is mentioned on the second season of the Netflix one, but it is more relevant in the books, and the UK version AFAIK.