Enshittification truly is a shame, because my old school GPS actually does this already (Turn left past the McDonald's) and while I have no idea whether it's paid promotion or not on my device, I like that feature. If that feature is equally applied to any known business as a landmark (heck, even other services like police stations, fire stations, etc.) it would be appreciated by users.
Instead, and here we are beating this drum again, capitalism gets its grubby fingers in this pie too and uses it for further advertising, turning a good feature into a bad one.
I had to do a double take between this comment and the one by davidgro@lemmy.world