I noticed the same thing! It seems like Hulu was really keen on making the first episode all about Hulu, which was annoying and a big red flag for me. Last time I remember they made a "we're back on a new channel" joke it was a bit more subtle and all of 15 seconds long. This new episode just felt like one long eternalized ad.
This is your only option. Managing your carbon footprint sounds like a great idea in concept, but the entire concept was created and promoted by oil companies to distract us from where the real damage comes from. Worrying about your own impact is noble but if you're doing it to save the world you're on the wrong track.