Their problem was they set the subreddits to NSFW but didn‘t actually post any NSFW stuff. I would have just started massposting gay pron via a bot. That rly tickles US advertisement firms and it rly hurts Reddit. But then again most mods seem attached to their community so they probably wouldn‘t do it.
I don‘t think Reddit is overall happy about the shitposts. Nobody will pay you full price to advertise in a shitpost sub. I reckon they don‘t want to pay at all for this. You wouldn’t advertise on 4chan either.
Well, I‘m not a mod but I‘m kinda sad they didn‘t know how to really hurt Reddit, or they didn‘t want to.
They should just have said nothing an on the day of the blackout they should have let the p*** bots go wild on their subreddits. Not labeling them as NFSW. Some legit advertisement next to someone g***** h*** would have rly hurt Reddit short and long term.
This on the other hand is nice for moral but you can just sit it out on Reddits side.