If a consumer watches something on their Apple TV and then presses the pause button, a Roku TV set could use either audio or video-based content recognition technologies (known in the industry as ACR) to identify what’s being watched, match the current scene to a database and extract relevant information to pair an ad with it.
Wow somehow their idea is even worse than I imagined, glad I don't own a Roku now.
Pretty sure he did say Adam and Moose.