If a consumer watches something on their Apple TV and then presses the pause button, a Roku TV set could use either audio or video-based content recognition technologies (known in the industry as ACR) to identify what’s being watched, match the current scene to a database and extract relevant information to pair an ad with it.
Wow somehow their idea is even worse than I imagined, glad I don't own a Roku now.
A majestic flock of meese sounds better that just moose. How many moose? 1, 5, 20? You just don't know. I'm currently in contact with my MP to resolve this issue, this is very important to me.