I don't believe I've ever clicked on an ad without having been tricked into it by an overlay.
I also believe that the ad-bubble market is the biggest scam in Internet history. A whole ecosystem keeps the illusion alive that it actually does something other than exiting.
After twenty years on Steam, I've been asked three times to participate in the survey on my gaming setup, and on three occasions I played on Windows. No survey in the last five years while using Linux. :)
I've got it twice on my work laptop, where I used it just for the messenger, back when I ran an active community for a game.
Not sure if I want to trust that data.