I live in a state that agreed to be a sanctuary state to people coming here for treatment. Border towns' Planned Parenthoods are overrun with people seeking care and in-town waits for routine care are pushed farther out than usual due to the increase in patients. Colleges are having less students attend in red states and entire hospitals have shut down their birthing and NICU departments in some places that have banned abortion. Even in my safe state I fear that nothing is truly protected from federal interference. Fortunately my state government has a background of saying "fuck you" to some federal policies like marijuana legalization and immigrant reforms that were put into place by Trump. But like many people in a blue state I'm getting priced out of where I live, and the options for affordable alternatives has shrunk considerably.
You know you're doing the right thing when you have to instruct your employees not to wear your brand to avoid confrontation.