Sadly, I agree. Scientific background does not a good person make. It's just mostly (not always) required to solve problems of this level of complexity.
I'm mostly concerned because of no independent ethical committee oversight which is standard in breaking ground on new research and procedures and is widely practiced in medicine and psychology that I know of. I can't know if this is a fraud, it's not my field, but the lack of any public information on their groundbreaking procedure based in science is also quite concerning.
This article is basically promotional material.
I'm having trouble trusting anyone with no scientific background (i.e. no PhD), no published journal articles, and no ethical committee oversight to proceed with a complex problem such as this one.