Okay but their implementation is what they are touting. The standard RCS protocol is only marginally better than sms. Google constantly uses encryption in their ad campaigns for RCS, which is exclusive to to googles implementation. There is no way anyone is going to get Apple to work on an implementation that interoperates with Google
While Apple should adopt RCS, I cannot help but feel that Google is being extremely hypocritical. They complain about iMessage being proprietary, but their implementation of RCS isn’t open source, and I believe they even mentioned they have no plans to open it up for 3rd party devs to implement it into their own sms apps. This just feels like an iMessage equivalent for Android. It has rich features that are exclusive to Android as a platform (more specifically exclusive to Google Messages or whatever the app is called now)… just like iMessage within iOS/MacOS/iPadOS..