Are we even sure those are real sales? They only made 100 tickets available. It’s far more reasonable to assume that they “released 100 tickets” and then had a grifter friend purchase them all immediately. You’d be able to say that you sold out. Then you ride the wave of free publicity that you get from news article like this. Seems like grifting 101.
What a misleading headline. This is incredibly irresponsible. Shame on them.