It's simply, propaganda. The issue with its audience is they are too young to realise they are being sold the next gen of weapons and it's being promoted in a positive light. If you don't understand why that is wrong then do a quick moral check in yourself.
12 year old article, here's newsweeks factcheck from a few years ago.
https://www.newsweek.com/fact-check-peta-responsible-deaths-thousands-animals-1565532