because I refuse to consume any of it
I guarantee you already have and didn't notice.
There's a philosophical argument to be made for sure, and I'd probably even agree with you. But the reality is that the technology is here, and it'll be used in pursuit of the almighty buck.
There's been a lot of talk about this, but I've yet to see it. It's either being A/B tested and not fully rolled out, or whatever way they're detecting adblock isn't catching me.
There's plenty of pictures online though of people getting the message.