Consumers are losing here no matter what happened. Either MS buys AB and we get a more consolidated industry, or they don't, and we either continue with the shit show that is AB right now until TenCent buys them an consolidates them in a different, likely worse, more anti consumer way.
The real fault here is the greedy fuckers on the AB board who refused to change leadership after years of toxic mismanagement and instead steered the company towards sale territory for their own gains. Without their will to fix the company there was never a chance for another outcome.
In 2017 my landlord raised my rent from $1k to $1100 a month for the place I rented with my daughter because I finally broke down and got her a dog. I was annoyed because this wasn't in the lease but I was month to month by this time and figured I could probably get a house around me for the same cost and at least I'd be building equity. I closed in 2018 on a $120k fixer upper on 12 acres. I got a $30k rehab loan and my mortgage/insurance/property tax payment ended up being just over $1100. I spent 7 months in major renovations.
Fast forward to today, I have a 2.875% mortgage rate with just over $1000 a month all in payment (early COVID refi saved me about $100/month), my house was just appraised for $415k, and I was able to sell 5 acres of the land for a total of about $160k.
A free shelter dog ended up turning $150k into $575k. 10/10 would recommend.