This isn't a real PS2 ad. It's a fake created a few years ago by an influencer named Shy Smith.
It's Boomer, a blue heeler from Far Cry 5. Here's the poster they used for the reference image.
Not likely Keynes according to Quote Investigator.
This isn't a real PS2 ad. It's a fake created a few years ago by an influencer named Shy Smith.