Yup. Currently work at an ad tech company and we just pushed a new ad surface and the executives freaking loved it. It adds on additional revenue without putting any of the current revenue at risk. Internally, the narrative was super positive while externally it was "Well, that's kind of annoying".
So long as user engagement doesn't totally tank, they see it as a complete win.
Finally we're asking the important questions.
Yup, I've got mad filters on my work email.
I used to see how many "videos" I could play in my brain simultaneously and still keep track of what was happening in each. Most I was able to be satisfied with was 3.
Hadn't ever really thought about whether other people did that or not..
This is a really interesting idea. It would address one of the biggest hurdles I've had with full Lemmy adoption. I find a lot of the communities for many topics can be fractured with seemingly duplicative communities. It could also allow the larger user base to decrease the dependency on a particular instance.
The worse results likely refers to results for advertisers but this will impact Meta's ad revenue in the long run.
The article cited an example with almost zero sales with CPMs of $250, which is crazy high. I'd also bet the biggest chunk of advertisers using these tools don't have sophisticated advertising strategies or resources. Many of them will probably pause these poor performing campaigns and be very restrictive with future budgets until performance improves.
In short, Meta took a lot of money in a short time but didn't earn much money back for advertisers, so they will spend less in the future and less money make Meta sad.