My boss once asked me to take a look at her computer that was super slow and barely functional, and the thing that surprised me the most was that she had been running Chrome without any adblock since ever, and when I asked her about adblock, she answered: "adwhat?". Mind you that she's still a millennial, and only a few years older than me.
That's a mentality that was the norm back in 2010, and one of the reasons the og dark souls got called a "very hard game". It wasn't that hard of a game, it was just a game that let you die as many times as mistakes you made, and it's both objectively a better game for it, while also being hugely influential to the industry on this particular matter. To the point that it has been given the title and award of "ultimate game of all times". Deserved for reminding that games are supposed to be games, and failing is 100% supposed to be part of it.