Not only do people generally not do ethical consumerism, but also often ridicule those who do. Quite infuriating, and would be astonishing if it wasn't so predictably human nature. Presumably it is painful to be reminded that one did not go through the effort to make a conscientious decision but someone else did, and so one belittles the decision and the person willing to make it.
A corporation running a nuclear reactor to train AIs might just be the most cyberpunk news headline I've ever seen.