Exactly.
Most of us on the fediverse can sympathize with the idea that "its really frustrating not being able to use Reddit as a reliable spurce for obscure knowledge."
The difference is that we feel "its really frustrating that I can't rely on Reddit, because even if the answer is there I can't in good conscience support spez." Instead of "all the answers are gone because of these stipid protests."
Embrace, they join the fediverse seemingly in good faith. Bringing their larger userbase to massively increase the size of the fediverse.
Extend, they add some features that are convenient when interacting with their base across the fediverse. But these conveniences require proprietary software integration.
Extinguish, once enough users and platforms are tied into the conveniences of extend, they use that to force compliance. Stricter and stricter rules on their proprietary software. Comply or die.
The fediverse won't be gone afterwards, but if it EEE works then we will end up very stifled.