I get why people are upset by the headline. It is written to provoke anger. Unfortunately, anger at the wrong issue.
I understand the argument that a large company can absorb the cost of workers they don't currently. Though it's unrealistic to expect them too.
I lived in the Quad Cities for a number of years. A large majority of people I know, both family and friends, worked for either Deere or Case IH - until they closed the plant in East Moline.
Layoffs are a yearly thing. Deere, Case, Caterpillar, they all hire a bunch of people in the beginning of the year and lay them off towards the end. It's typically around August or September, and they announce it in July. Everyone in the Quad Cities knows it. It is expected. Sometime early next year, they are going to hire these jobs back. The people who take these jobs go into it knowing this is going to happen.
It can suck being let go and some people might struggle with it. Those who are used to this cycle treat it as a well-paying seasonal job. Many already have something else lined up. This is only a single, anecdotal, data point, so take it with a grain of salt... one of my uncles works for Deere and is a bus driver for one of the school districts. He knows Deere is going to let him go by fall so he has the driving job for the rest of the year. In spring, he will go back to Deere.
Perspective is also important. Deere has somewhere between 80k and 85k employees. They are laying off < 1000 based on this story. That's the equivalent of a small, 80 person company hiring 1 person to get through the holiday season, then laying them off in January. Next year, they will do it again.
Headlines like this are nothing more than a distraction from real issues. For example, why does any company have multi-billions of dollars in profit to begin with? It just means they are charging more than they need to. The farmers who buy Deere equipment then have to charge more for their produce. Which means the stores have to charge more. Which means we pay more for our food. Deere's profits are leading to higher food prices for everyone. To me, that is more of an issue than 1/80th of their workforce being in a hire/layoff cycle.
It would take a lot to convince me that they haven't been discussing this for years and have been waiting for the right time. The market is now loaded with others to do the delivery, which was probably one of the considerations. I'm sure another was how to announce it where they can blame someone else; at least to the point of ensuring some will defend them.
The minimum wage increase is their excuse. What they are doing is outsourcing their delivery to a 3rd party (GrubHub, Uber eats, etc). They wont have to pay them anything, the customer will. They are decreasing their head count, payroll, insurance, taxes, benefits, etc. They will lose some sales, but that wont even be close to their cost savings. They will easily make more money while selling their product at the same price. Any business would love to be in the same position.