Given the prevalence of social media platforms where you post videos of yourself, it seems pretty easy to get enough voice sampling to generate a convincing clone. Depending on how much personal info she and her family members put out on social media, it's trivial to connect all the dots to concoct a plausible scenario to scam someone.
Now whether or not it was "just a prank, bro" from family or whomever, I don't know.
What iffing a possible scenario: Meta positions itself as an instance host, like how WordPress hosts blogs. "We'll take the headache out of setting up an instance, but you control everything else!" Free? Low cost? Removing the technical hurdles of hosting your own instance could entice a lot of would be admins to go this route.
It gives the illusion of control, but Meta still back channel collects all data.