Just because it's weird to you doesn't make it any less valid.
As a species we sit at the threshold of artificial life, created by us. Seems silly to think that such a monumental jump would not be accompanied by substantial changes in our made up rules of engagement.
So massively increasing the carbon footprint will help us decrease carbon footprint?
This action makes no sense at all beyond financial interests of a tiny minority, and is like spitting in the face of all the people suffering from the consequences of climate change.