I keep trying to upvote comments lol. I'll get use to it. Yes whatever. I feel this is like Google's parent company becoming Alphabet. I don't care and it doesn't make any difference to my day to day usage. I'm pretty sure I learned just today that the company is Mindgeek.
This reminds me of Dara O'Briain's bit about going back in time and thinking you'll impress the greatest minds in history with your future knowledge but it falls apart quickly.
https://www.youtube.com/watch?v=BVxOb8-d7Ic