The financial impact of this decision is entirely speculative at this stage. Unity's next quarterly earnings report won't be impacted by it. The market is attempting to price in losses that haven't yet occurred. We won't know how it affects stock price for awhile
Wait, but they already launched it without Denuvo. So pirates can easily crack the launch version without it, and only paying customers need to deal with the antipiracy bullshit? Nice, they took a pro-piracy hyperbole and made it actually real.