Right now it's smart to cycle through but I wouldn't be surprised if that is the next thing to go.
What I could see happening is they keep raising monthly prices until the math doesn't work out of them. Then they'll introduce a small discount for locking in multiple months (3,6,12mon). Both will continue to rise in price but month to month will be quicker.
Maybe this isn't a hobby but just hanging out. Video games, movies, road trips, or any type of activity without it being a big deal. No agenda or expectations. Just being social. I miss that from my younger years. Now everyone is busy, tired, and getting together takes a lot of prep.