This is in the nature of the domain name. If you name your site "shit just works" you can't be surprised if you build a bubble for idiots in the first wave of registrations.
I'm not bashing on the site or their Admins.i say that out of own experience over the last 25+ years on the internet and some exp in hosting forums and all that myself.
For many people google (or whatever engine) was just a gateway to get informations on reddit. With all those sub reddits down at the moment, a lot of searches are really hard to get informations, because like it, or not, reddit is a big part of getting informations or opinions etc.