Lazy theory. Think about cars. If the diversity of alternatives was putting off people, I guess we would still all be driving black Ford cars.
I have been using Linux since 1996 and what is putting off people is:
- First and foremost: habits and lack of will to learn new ways.
- Proprietary apps that have no exact equivalent. See 1.
- A closed proprietary system that limits interoperability. Even if it has improved, certain fenced software perimeters remain an occasional issue.
The reverse is equally true, if not more: Linux and Free Software are Wonderful Contributors To Valve Business. You know the expression about "standing on the shoulder of giants." Anyway, kudos to Valve. Don't become evil like the other big tech co's.