Pretty sure they are playing the long game with VR/AR. While the headsets are bulky and heavy now they are trying to build a software ecosystem for when the technology catches up and headsets are nearer the size of a pair of glasses.
Apple have obviously also seen where the tech is heading too and want in the game early enough as well. The price of their first offering is obviously ludicrous but in time the price and form factor is going to diminish. The first laptops and mobile phones were ridiculously large and look where we are now.
Zuckerberg said to his shareholders when he bought Oculus that they shouldn't expect it to turn a profit for a minimum of 10 years and possibly longer. He also warned to shareholders they would be pumping a lot of money in long before they see a profit.
Time will tell if it pays off for them.
I've seen a pretty significant delay in updates (and posts) between instances (sometimes hours). So it probably looked fine on aussie.zone but the update didn't trickle through to @Da_Boom@iusearchlinux.fyi instance for a while