People haven't been using the alternative, and that's the problem. Reddit and tech giants have grown complicit. They do not believe people would do it to them, or they think they could survive thousands of people trying to do it to them, if one can then many can.
This is not a smart choice, they do know that the alternative to peaceful protests like this is violent protest right? They want to challenge that or do they think it won't be done because it's "illegal", that didn't stop these guys now did it?