Besides, checking who were the owners, I've found out that Reddit is a subsidiary of the company (advance publication) owning also WTC, WTC ia a triathlon organisation giving (against serious cash) out of shape douchebags an "ironman" status. But even douchebags don't like being taken for cashcows, and the company is getting less and less registrations, some events are not renewed year on year, and their 5150 series is a huge fail.
So yes, indeed, if there is a company good to short in the future, it's "advance publications".