It's weird because there's lots of studies showing that tracking users' interests isn't even that much more effective than targeting based on the page content.
That’s interesting. Got a source?
Efficacy man not always translate to ad sales.
When you're selling your product and school and society have told you that you need to know your demographic, when you get to that ad manager page, you want to see your ad only being paid for on that demographic.
It's weird because there's lots of studies showing that tracking users' interests isn't even that much more effective than targeting based on the page content.
That’s interesting. Got a source?
Efficacy man not always translate to ad sales.
When you're selling your product and school and society have told you that you need to know your demographic, when you get to that ad manager page, you want to see your ad only being paid for on that demographic.