The College Board Tells TikTok and Facebook Your SAT Scores
stopthatgirl7@kbin.social to 
gizmodo.com
Gizmodo's tests find the College Board website shares GPAs, SAT scores, and other information with Facebook and TikTok via tracking pixels. The College Board has a years-long history of sharing and selling student data.
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That explains why I get these dumb ads :(
It sounds like it's just trusting whatever people plonk in in searches, so you can presumably poison their database with whatever GPA and SAT score you want.
They asked if I had a degree in theoretical physics. I said I had a theoretical degree in physics. They said when can you start?