France to spend €200m destroying wine as demand falls
bbc.com
The French government is allocating €200m (£171.6m) to destroy surplus wine and support producers.
It comes amid a cocktail of problems for the industry, including a falling demand for wine as more people drink craft beer.
Overproduction and the cost of living crisis are also hitting the industry.
Most of the €200m will be used to buy excess stock, with the alcohol sold for use in items such as hand sanitiser, cleaning products and perfume.
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You know what would drive demand up ? Cheap wine.
The world already has Two Buck Chuck. How much cheaper do you want?
To be fair, I can get a bottle of D.O.C.G. Prosecco from Costco for $7, and most people consider it to be fairly good prosecco