[Unconfirmed] Season 29 of Diablo 3 should begin on September 15.

Chris Remington@beehaw.org to Gaming@beehaw.org – 18 points –

Was just watching Raxx's video where I first heard this.

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Sunk cost fallacy is hard to see happening in a game where each season resets your characters

Not with money, but time and effort.

Yes that's also what I'm talking about
Your previous characters aren't important anymore, it's a fresh start all the time. On each new season there has been 0 previous time and effort investment

You have on the game as a whole, though. Mechanics, strategies, locations, weapons, lore, maybe friendships with other players. Hard to leave all that behind.