Video-Game Company Unity Closes Offices Following Death Threat

ylai@lemmy.ml to Gaming@lemmy.ml – 89 points –
Video-Game Company Unity Closes Offices Following Death Threat
bloomberg.com

Without pay-wall: https://archive.ph/QnQtX

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Maybe I'm just a cynic, but this seems very much part of the PR script for any controversy of the past 20 years or so.

  1. Cause controversy

  2. Get backlash

  3. Say there were death threats in basklash

  4. Paint opposition in bad light, claim to be the real victim and bask in all the feel good comments from people saying "it was controversial, but come on, death threats are not cool"

  5. Conversation derailed, continue as planned

Seriously, go look at one of the comment threads on that other site. It's now all about how "deranged indie devs" are hurting honest hard working Unity employees. Maybe it was a real threat, maybe it wasn't, but they're sure as fuck going to milk it for all they can now.

Makes sense.

But is it just me that's unaffected by such a script? I'm just like "Death threats? shrugs Fair enough." Unity threatened a lot of dev's livelihoods. What did they expect, for them all to just roll over and take it?

Plot twist: the death threat was the pricing change.