How did Ikea's Blajah became the symbol of the trans community ?

Ziggurat@sh.itjust.works to Asklemmy@lemmy.ml – 60 points –

I feel stupid for asking, but how did the trans community decided that the giant shark Blajah will become their favourite plushie ?

I mean it looks awesome... but why that one ?

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It's just cute, easy to cuddle, and in the colours of the trans flag

I think it also helps that it wasn't intentional. Nobody likes the obvious corp whoring for a quick cash grab.

I never noticed that its actually the flag colors! It's also available in every country with an Ikea, which is all of europe, north america, oceania and large parts of asia.