Reddit is removing ability to opt out of ad personalization based on your activity on the platform

meiko60@lemmy.sdf.org to Technology@lemmy.ml – 1759 points –
Reddit is removing ability to opt out of ad personalization based on your activity on the platform | TechCrunch
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This is the message they are sending to users:

Hey u/username,

We will soon begin rolling out changes to Reddit's User settings. It is getting a refresh that includes changes to ad personalization, privacy preferences, and location settings.

As part of these changes, we are retiring a setting that you have previously turned on that limited how we used your activity from the Reddit platform to personalize ads. We have replaced the setting with a new option to select categories of ads that you may not wish to see.

More details are available in our announcement and help center.

These changes are rolling out starting today and you may see the changes over the next few days.

What if you select every category because ads are a stupid timewaste?

Regardless how many times they are telling me that Diablo 4 is "the fastest-selling ARPG ever" and flaunt the phoney 10/10 "review scores", it's not gonna change my opinion that the game is dog poop and thoroughly unimpressive. So why inconvenience me by making me load that shitty picture, it won't make me buy that shit.

I honestly don't get the point of ads.

Unless it's direct-response targeted, the point of adds isn't to make you buy shit instantly, it's to plant a seed and make you aware of a product so that one day you do spend money in it.