TikTok ran a deepfake ad of an AI MrBeast hawking iPhones for $2 — and it's the 'tip of the iceberg'

L4sBot@lemmy.worldmod to Technology@lemmy.world – 478 points –
MrBeast called out TikTok for allowing a deepfake version of him hawking $2 iPhones to run wild on the app: 'This is a serious problem'
businessinsider.com

TikTok ran a deepfake ad of an AI MrBeast hawking iPhones for $2 — and it's the 'tip of the iceberg'::As AI spreads, it brings new challenges for influencers like MrBeast and platforms like TikTok aiming to police unauthorized advertising.

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Oh boy. This is all moving very quickly. People already fall for simple SMS scams, I can only imagine just how many more will be falling victim to this trash in months/years to come.

Just imagine fans getting a facetime call from a Taylor Swift, explaining they won half-price tickets to an exlusive fan event. Then “Taylor” has to drop out to make the other calls, but will leave them a link for the purchase - only valid for 15 minutes, as of course many others are waiting for this opportunity.

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