Firefox will have a built-in ‘fake reviews detector’ — Amazon is in trouble

bathalumang_peppa@lemmy.world to Technology@lemmy.world – 1970 points –
Firefox will have a built-in ‘fake reviews detector’ — Amazon is in trouble
mashable.com
209

You are viewing a single comment

And so it begins, the marketing world has got its claws in AI.

I mean, Fakespot already does the same thing. They rate the product based on the quality of reviews (whether or not they're fake).

Yeah sorry, I wasn't aware the AI wars already spread into marketing-land

It's not even just AI. It's also real people being paid to leave fake reviews.

Plenty of fake reviews are AI written now too. For a while you could go on any product page and Ctrl+F for "as a large language model" and spot several copy/pasted reviews with no proofreading that out themselves