Netflix to open branded retail stores for some reason
engadget.com
Netflix to open branded retail stores for some reason::Netflix has decided to open a number of brick-and-mortar locations to sell items based on hit shows, offer dining and provide live events. There’s also going to be an obstacle course based on ‘Squid Game.’
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"Netflix to open branded retail stores for some reason"
"...to open a number of brick-and-mortar locations to sell items based on hit shows, offer dining and provide live events."
There you go. But if you want to go deeper it's to try and make more money for investors. Yay publicly traded companies!
To be fair I would rather see them try to make money for investors this way than by cutting costs on labor and the other shady things companies do to make money. This is at least some kind of "innovation" for lack of a better term. Maybe it might be cool
Yeah, increasing profit by actually creating a product is great. Increasing profit by increasing costs to the customer or decreasing expenditures (in particular cutting pay or removing employees) sucks.
The phrase "for some reason" is used here to mean "I think it's a dumb idea"
I mean, they could have saved money by just selling merch online. This is a dumb idea.
But the article says it's more than just a retail store. They have a restaurant and different experiences you can go to. You can't do that online