"Netflix to open branded retail stores for some reason"
"...to open a number of brick-and-mortar locations to sell items based on hit shows, offer dining and provide live events."
There you go. But if you want to go deeper it's to try and make more money for investors. Yay publicly traded companies!
i agree with you but on the flip side a $60+ game shouldn't have macro transactions and a GaaS should not be full price.