Twitter's lost 13% of its daily users and its rebrand has failed

sculd@beehaw.org to Technology@beehaw.org – 578 points –
Exclusive Data: Twitter Is Shrinking Under Elon Musk
bigtechnology.com

The new data — comprehensive and definitive — should put to rest the countervailing narratives over Musk’s management of the app. Under his stewardship, X’s daily user base has declined from an estimated 140 million users to 121 million, with a widening gap between people who check the app daily vs. monthly. X’s remaining daily users are engaged similarly as before. But the pool is shrinking. Apptopia pulls its data from more than 100,000 apps on iOS and Android, along with publicly available sources.

So apparently it lost only 13% of daily users? Thats a smaller number than I thought. Still bad news for Twitter though.

On the other hand, it shows the power of content creators and niche communities. I used less Twitter but cannot delete it because it is literally how I connect with my niche community on there.

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Ah yes, the good old 5d chess. Why would he do that

The theory is that he secretly has shorted Twitter somehow. Which I could see, but it'd take an immense amount of planning that no one has picked up on. So, I'll just continue watching the dumpster fire

Because he is throwing a tantrum. The toy he bought won't do what he wants, and people won't play with him, so he is breaking the toy. It isn't a rational decision, it is a tantrum.