This new data poisoning tool lets artists fight back against generative AI
A new tool lets artists add invisible changes to the pixels in their art before they upload it online so that if it’s scraped into an AI training set, it can cause the resulting model to break in chaotic and unpredictable ways.
The tool, called Nightshade, is intended as a way to fight back against AI companies that use artists’ work to train their models without the creator’s permission.
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Zhao’s team also developed Glaze, a tool that allows artists to “mask” their own personal style to prevent it from being scraped by AI companies. It works in a similar way to Nightshade: by changing the pixels of images in subtle ways that are invisible to the human eye but manipulate machine-learning models to interpret the image as something different from what it actually shows.
For the majority of human existence, that was the default.
Copyright exists as an explicit tradeoff between the rights of the public to be able to do as they please with stuff introduced into the public sphere, and a legal limitation infringing on the publics liberty for a limited time for the purpose of encouraging the creation of more works for the public benefit. It was not introduced as some sort of inherent right, but as a trade between the public and creators to incentivise them.
Stripping it away from existing artists who has come to depend on it without some alternative would be grossly unfair, but there's nothing absurd about wanting to change the bargain over time. After all, that has been done many times, and the copyright we have now is vastly different and far more expansive and lengthy than early copyright protection.
Personally, I'd be in favour of finding alternative means of supporting creators and stripping back copyright as a tradeoff. The vast majority of creators earn next to nothing from their works; only a very tiny minority makes a livable wage of art of any form at all, and of the rest the vast majority of profits take place in a very short period of initial exploitation of a work, so we could allow the vast majority to earn more from their art relatively cheaply, and affect the rest to a relatively limited degree, while benefiting from the reduced restrictions.
I agree that copyright lasts far too long, but the idea I can post a picture today, and in a hour it’s in an AI model without my consent bothers me. Historically there was a person to person exchange. But now we are so detached from it all I don’t think we can have that same affordance of no types of protections. I’m not saying one person can solve this. But I don’t see UBI or anything like that ever happening. As a person who has lived on disability most of their life, people don’t like to share their wealth with anyone for any reason. I’ve never been able to sell art for a living and am now going to school for data science. So I know about both ends of this. Just scraping without consent is unethical and many who do this have no idea about the art world or how artist create in general.
I doesn't need to be full on UBI. In a lot of countries grants mechanisms and public purchasing mechanisms for art already make up a significant proportion of income for artists. Especially in smaller countries, this is very common (more so for literary works, movies and music where language provides a significant barrier to accessing a bigger audience, but for other art too). Imagine perhaps a tax/compulsory licensing mechanism that doesn't stop AI training but instead massively expands those funding sources for people whose data are included in training sets.
This is not stoppable, not least because it's "too cheap" to buy content outright.
I pointed out elsewhere that e.g. OpenAI could buy all of Getty Images for ~2% of their currently estimated market cap based on a rumoured recent cash infusion. Financing vast amounts of works for hire just creates a moat for smaller players while the big players will still be able to keep improving their models.
As such it will do nothing to protect established artists, so we need expansion of ways to fund artists whether or not inclusion of copyrighted works in training sets becomes restricted.