Meta given 30 days to cease using the name Threads by company that trademarked it 11 years ago

I think that's neither. The whole thing boils down for me to an adult trying to strike a deal with a kid so the kid gives up their ice cream, the kid saying "no!", and then the adult still grabbing the ice cream by force.

In other words I think that Meta run some risk assessment on the move, and decided that it was still profitable.