Bud Light brewer is still struggling to sell the beer in North America over trans promotion backlash
Anheuser-Busch Inbev said Tuesday that revenue growth in most of its global regions was offset by a drop in North American sales, in a sign of continuing fallout from a promotion with a transgender influencer that cost it sales.
The world’s largest brewer and parent company of Bud Light said adjusted earnings for the latest quarter rose 4.1% to $5.4 billion on revenues that climbed 5% to $15.6 billion.
Revenue in the United States for the July-September period, however, tumbled 13.5%. AB InBev, based in Leuven, Belgium, noted that sales to retailers were down “primarily due to the volume decline of Bud Light.”
Bud Light sales plunged amid a conservative backlash after the brand sent a commemorative can to transgender influencer Dylan Mulvaney in early April.
Everyone that got pissed off about that tried other stuff and found out it was actually better.
Also, a lot of dumbasses probably went to the store and bought a different product... made by the same company.
Hang out at a gas station in the south a lot...
Lot of dumbasses buying Budweiser hoping that Budlight goes bankrupt because of their decision to get something else.
Might as well be trying to bankrupt Coke by buying Diet Coke.
Haha came here thinking the same thing. I actually liked their endorsement for that trans person but I'd never switch to fuckin bud lite. Ew.