Meta faces permanent ban on targeted ads across Europe

skilledtothegills@lemmy.world to Technology@lemmy.world – 1004 points –
Europe clamps down on Meta's data collection; Norway ban goes regional
stackdiary.com

Norway has succeeded in getting the European Data Protection Board (EDPB) to make permanent and extend across Europe its ban on Meta (Facebook's parent company) harvesting user data for targeted ads on Facebook and Instagram.

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This is awesome but I don't really understand.

The purported issue is that they don't have explicit consent for some data points. They apparently responded by saying they were going to charge a subscription.

Why wouldn't they just get consent? I'm sure most fb users will just agree to anything put in front of them.

Facebook collects data from various sites and doesn't care if you are a user or not.

How can you get a consent from someone who doesn't even know facebook collects data from?

This is the funny thing. You don't. It has to be informed consent. ヾ(⌐■_■)ノ♪

Which makes Meta’s entire business illegal in the EU, thus the lawsuits and bans

It's about the part where they can't hide the data collection in the terms and conditions of the site. You have to have a separate clear consent step for them to collect the data.

However, regulators have questioned whether the prices are too high to give users a real choice.

I bet there is something like what of they don’t consent? Then they have the choice to pay the subscription instead of being denied access to the site and therefore not make any money for Meta.

Why wouldn't they just get consent?

That would mean to accept a possible 'No' as an answer. Something thoroughly new to them. They still prefer to continue without giving a damn.