X runs ‘timeline takeover’ ad promoting anti-trans film

Jure Repinc@lemmy.ml to Technology@beehaw.org – 119 points –
X runs 'timeline takeover' ad promoting anti-trans film | TechCrunch
techcrunch.com

cross-posted from: https://lemmy.ml/post/7435108

Thursday on X (Twitter), all users saw the same pinned topic under the “What’s happening?” sidebar. As part of a “timeline takeover” — which gives advertisers “priority access to logged-in users’ first impression of the day” — conservative media nonprofit PragerU is promoting the hashtag “#DETRANS” to advertise its new film about “the stories of detransitioners.”

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X (formerly Twitter; pronounced "ten") seems to have no floor in how low they'll go.

pronounced “ten”

Is this real? Is his child whose name is also X pronounced that way? Dude needs to stop naming things that you can’t pronounce by reading them.

also did he bother to change the verb tweet? Or is the brand change as half assed as he is?

Officially, probably not. But it would get under Elongated Muskrat's skin so much if "ten" gained popularity over the "ex".com he has been trying (and failing) his whole life to popularize.

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